Using data visualisations to demonstrate social and community benefits

Measuring impact and demonstrating community benefit has long been a challenge for many government agencies, orgnisations and non-for-profits. In the age of social media and dynamic news cycles, organisations need to clearly demonstrate their social, economic and public value.

They need to establish a social licence to operate. One way to do this is through data.

Our customer represents approximately 1100 community organisations that have long been assumed to provide a net benefit to their communities. However, this has always been difficult to quantify. They engaged Evinact to determine to what extent this assumption was supported and strengthen their social license.

Evinact gathered, mapped, and modelled a combination of openly sourced and organisation data to demonstrate the economic contributions made by the organisations to their respective communities.

Our solution provided the customer with the evidence to demonstrate the following:

• Combined economic value to the community
• Value in society
• Outcomes produced by their industry
• Comparative analysis in different political seats
• Near real data on the health of their industry
• Increased relevance and to lobby for better outcomes for their organisation and the community they serve

Our solution empowers the organisation with the confidence to start a different conversation about their economic and social value to the community and reveal valuable insights regarding preventable cost to government. Using data-driven evidence, they can garner ongoing support, acceptance and approval.

Drawing data-driven evidence to create a social licence to operate

As a result of working with Evinact, the organisation is armed with the evidence to accurately quantify their community benefit. The insights generated by Evinact are supporting the organisation in advocacy by quantifying their benefit to the community. Evinact is proud to have supported by uplifting their understanding of the power of data in discovering actionable insights.

This engagement was originally completed as GWI.